K33 AB (PUBL), a digital asset brokerage and analysis agency, announced that it has accomplished its first Bitcoin acquisition underneath its new Bitcoin treasury technique, buying 10 BTC for about SEK 10 million.
As we speak’s buy is the primary transaction of the secured SEK 60 million that K33 introduced it can purchase for its Bitcoin treasury technique.
“We anticipate Bitcoin to be the best-performing asset within the coming years and can construct our steadiness sheet in Bitcoin transferring ahead,” stated the CEO of K33 Torbjorn Bull Jenssen. “This can give K33 direct publicity to the Bitcoin worth and assist unlock highly effective synergies with our brokerage operation. Our ambition is to construct a steadiness of not less than 1000 BTC over time after which scale from there.”
Throughout K33’s Q1 2025 Report & Strategic Outlook presentation. Torbjorn Jenssen talked about that the “US BTC ETF was essentially the most profitable ETF launch in historical past. Buying extra capital in only one yr than gold did in 20.”
Jenssen additionally stated K33 is working with different Bitcoin treasury firms within the Nordics and hopes to make use of its treasury as a basis to supply new companies, equivalent to Bitcoin backed lending.
“For K33, Bitcoin just isn’t solely a high-conviction asset — it’s additionally a strategic enabler,” he stated. “With a large BTC reserve, we can strengthen our monetary place whereas unlocking new income streams, product capabilities, and partnerships.”
Bitcoin would be the finest performing asset within the coming decade and my purpose with K33 is to build up as many as doable whereas unlocking highly effective operational synergies with our brokerage operation,” posted Jenssen on X.
Bitcoin treasury holdings have gotten a pattern of firms in 2025. Round 217 companies and public entities now maintain Bitcoin on their steadiness sheets.
Final week, throughout the 2025 Bitcoin Conference in Las Vegas, the CEO of GameStop Ryan Cohen introduced that GameStop bought 4,710 Bitcoin value roughly $505 million, marking one other main company entry into Bitcoin treasury holdings.
In an interview with the CEO of Nakamoto David Bailey, the CEO of GameStop Ryan Cohen said, “If the thesis is right then Bitcoin and gold as properly could be a hedge in opposition to world forex devaluation and systemic threat. Bitcoin has sure distinctive benefits higher than gold.”