On the 2025 Paris Blockchain Week, CryptoPotato spoke to Dimitar Stalimirov, Director of Model Advertising at Nexo, who provided perception into how the corporate is repositioning itself inside the monetary providers and digital property house.
Because the business continues shifting, Nexo seems to be adapting by exploring new advertising and marketing methods, enterprise verticals, and shopper engagement strategies. Considered one of these, and maybe a extra thrilling one for the broader viewers is thru sports activities partnerships.
Strategic Sponsorships to Construct Relevance
Nexo has lately began to discover partnerships within the sports activities world, with a deal with tennis. Their first involvement got here by means of a sponsorship on the tennis match held in Acapulco, however additional plans are underway. In response to Stalimirov, this transfer isn’t nearly visibility, however about aligning with a target market.
“Our viewers are people who find themselves extra into, I’d say, prosperous sports activities,” he mentioned. “However we’re not excluding any alternative that may be invited to the desk.”
The objective is to deliver the model nearer to its customers, not simply by means of monetary providers, however by taking part in areas their clientele already engages with.
“We need to be not only a service supplier, but additionally a relatable model,” Stalimirov defined. He emphasised that Nexo is responding to shopper suggestions in its pursuit of brand name consciousness, saying, “We need to be nearer to them in each manner attainable.”
From Trade to Ecosystem
With a latest rebranding and a progress plan within the works, Nexo is positioning itself as greater than a standard change.
The corporate is engaged on increasing its providing to incorporate a broader set of economic merchandise, significantly within the area of digital property.
“We’re certainly going to develop by way of varieties of merchandise and methods for our purchasers to diversify their portfolios,” Stalimirov mentioned.
He famous that purchasers will not be coming to Nexo merely to commerce. They’re searching for a broader, extra built-in monetary expertise.
“You possibly can change from Nexo, however that’s not why you’re coming,” he mentioned. “In case you’re trying purely for an change, there are fairly a little bit of exchanges on the market.”
The corporate’s route seems to emphasise client-centric growth. Plans embrace new B2B options and worldwide model campaigns meant to construct consciousness and drive engagement with new audiences.
Navigating Challenges in a Shifting Panorama
Like many within the digital finance house, Nexo is navigating a quickly evolving regulatory and market surroundings. Compliance is non-negotiable, however so is sustaining a acceptable shopper expertise.
“You must be compliant for certain, however you must do it within the swiftest manner attainable and in one of the simplest ways from a client standpoint,” mentioned Stalimirov.
Concerning the present state of the market, he took a measured view. Regardless of fluctuations and exterior pressures, corresponding to geopolitical tensions, Stalimirov believes the basics stay strong.
“It’s a response and even an overreaction to one thing that’s not significantly regarding for the business,” he mentioned. “So to be sincere, yeah, I believe it’s a good time to get into the market. Don’t take it as monetary recommendation.”
This interview was produced in partnership with Binance Blockchain Week 2025.
Binance Free $600 (CryptoPotato Unique): Use this link to register a brand new account and obtain $600 unique welcome provide on Binance (full details).
LIMITED OFFER for CryptoPotato readers at Bybit: Use this link to register and open a $500 FREE place on any coin!