eToro revealed its expanded product roadmap in a worldwide webinar on Tuesday, highlighting three key developments as the corporate strikes towards a “tokenized future.”
A part of that transfer is the growth of its present inventory buying and selling to incorporate an preliminary listing of 100 of the preferred US-listed shares and exchange-traded funds that will probably be tokenized and accessible to commerce 24 hours a day, 5 days per week.
This enables customers to commerce conventional equities across the clock, responding to market occasions in real-time.
Shares Tokenized on Ethereum
eToro co-founder and CEO Yoni Assia emphasized the corporate’s long-term perception in tokenization, citing blockchain’s potential to facilitate “the best ever switch of wealth” as conventional property transfer onto distributed ledger expertise.
“We’ve been long-term believers in a tokenized future. Blockchain expertise will facilitate the best ever switch of wealth, as conventional property are tokenized and moved onto the blockchain.”
He added that new laws, resembling MiCA in Europe and the passing of the GENIUS Act within the US, “make the tokenization of real-world property a brand new alternative to create digital property which can be legally backed and controlled.”
The US-listed equities will probably be launched as ERC-20 tokens on the Ethereum blockchain with the longer-term aim to tokenize each asset on the platform finally, stated Assia.
“Our aim is to tokenize each asset on eToro – beginning with shares – enabling our customers to maneuver tokenized property onto the blockchain and from there combine them into the broader DeFi ecosystem.”
Simply dropped:
24/5 buying and selling on 100 in style US shares.
Begin buying and selling across the clock.
— eToro (@eToro) July 29, 2025
The transfer follows rival platform Robinhood, which launched tokenized variations of over 200 US shares and ETFs for European clients in late June.
RWA Ecosystem Outlook
It’s no shock that Ethereum was chosen because the blockchain of alternative for eToro’s tokenized shares, as it’s the trade customary.
The overall worth on-chain for tokenized real-world property is round $21.4 billion, and 55% of that’s on Ethereum, according to RWA.xyz.
RWA tokenization worth has surged 35% for the reason that starting of the 12 months, and the pattern is ready to proceed with large banks resembling JPMorgan and huge buying and selling platforms like eToro and Robinhood getting in on the act.
Ethereum is prone to be the final word beneficiary, as pointed out by trade specialists and executives who’re more and more eyeing Ether treasuries.
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