Analysis of the Korean Financial Investment Advisory Market

Market Background

South Korea has the seventh largest variety of listed firms on this planet, with a complete of two,262 firms and a complete market worth of US$1.74 trillion , and a progress of almost 14% in Q1 2023. South Korea has a complete inhabitants of 55 million , the variety of energetic inventory accounts exceeds 60 million , and the overall UV (efficient customers with out duplication) of cryptocurrency platforms exceeds 5.5 million .

Within the conventional monetary sector, there is no such thing as a incremental market, and seizing prospects from the present market has turn out to be the core worth of improvement. The normal monetary funding advisory market is presently extremely aggressive, and there’s no so-called trade benchmark. Enhancing product consumer expertise {and professional} steering of content material, and differentiated content material can achieve a number one place out there.

Within the subject of cryptocurrency finance, from the bear market in 2022 to the current, 10% of the inhabitants in South Korea are cryptocurrency customers, and there’s nonetheless quite a lot of room for incremental market. Earlier than the subsequent bull market (BTC) within the forex circle arrives, offering your complete cryptocurrency funding advisory service will achieve a market benefit.

2. Aggressive product analysis

In response to the analysis and evaluation of assorted Korean funding advisory platforms, Korean retail buyers have the next traits

1. Retail buyers are typically extra educational of their funding habits

Funding programs have a higher impression on retail buyers, and inventory buyers are extra prepared to pay for funding programs.

2. KOLs and funding managers have a decisive affect on the funding choices of retail buyers

Buyers can pay shut consideration to the assorted developments of KOLs and funding managers (skilled inventory choice, funding methods, audio and video info, and social interplay with them), and are prepared to pay for sure info.

3. There isn’t a hierarchical definition of content material and KOLs among the many funding advisory platforms.

Retail buyers have completely different investments based mostly on their monetary administration habits (short-term danger funding, long-term capital allocation, and many others.) and expertise (new buyers, outdated buyers, and many others.);

KOLs and funding managers must also have variations of their rank and skill . The variations within the potential values of funding managers on the present platform aren’t intuitive and visible sufficient.

4. Unable to hit precisely

Retail buyers are unable to search out content material that matches their wants among the many large quantity of knowledge, programs and KOLs.

Monetary funding advisory platform evaluation

By means of the evaluation of a number of monetary funding advisory platforms in South Korea , the next consultant platforms are extracted:

• Every platform has its personal content material system, and the fee mannequin consists of VIP membership system and content material buy mode. Content material buy mode consists of course system and single-point paid content material. The enterprise logic behind the 2 fee modes is especially to drill right down to the portrait of the paying group and dig deep into its funding worth in shares and international trade.
• https://toptv.co.kr and https://hankooktv.co.kr/ are more oriented towards beginners in stock investment, while the other three platforms are aimed toward prospects with a sure inventory funding basis;
• https://www.paxnet.co.kr is all directed to the monetary lending platform https://www.capital.co.kr/ .
• Every platform funding supervisor/KOL has his or her personal espresso store (based mostly on a neighborhood centered round a single KOL).

Platform Identify	Useful modules	Membership System	Paid Content material	Core Options	Cell APP
South Korean Financial system	Bulletins, consultants, info, dwell interplay/replay	have	Pay for dwell content material	Professional dwell broadcast, recorded video, skilled schedule	have
Every day Financial system	Content material aggregation web page, dwell broadcast preview, dwell broadcast interplay/replay, funding technique, info, consultants	have	Consultants pay	Professional paid inventory picks, recorded movies, course calendar	none
Market evaluation, knowledge provision, neighborhood (primarily) https://www.paxnet.co.kr	Group, funding technique, inventory evaluation, information, futures choices, skilled broadcast, mission prognosis, monetary lending	have	Paid Content material	Professional funding return, monetary lending portal, futures choices, funding technique evaluation, dwell broadcast, content material search	none
Funding programs, inventory broadcasts https://hankooktv.co.kr/	Mixture homepage, skilled homepage, funding academy, funding info, real-time charge of return	have	Paid Content material	Group interplay, skilled return charge, funding course system	have
https://toptv.co.kr	Professional broadcasts, dwell chats, prime academies, free funding info, freshmen’ guides, beneficial consultants	have	Paid Content material	Professional broadcast, dwell chat, newbie information, course system	none

By means of the evaluation of the above 5 monetary funding advisory platforms , we will see that they’re differentiated attributable to their completely different underlying content material service sources. The core key phrases are info,consultants, programs, dwell broadcasts, and communities.Different modules and gameplay are internally linked by means of these key phrases.

3. Operational Mannequin

2B 2 C dual-wheel drive

Stockholders come to the platform hoping to search out priceless evaluation content material, discover worth funding shares and the perfect time to speculate and withdraw. KOLs (funding managers) additionally want extra stockholders to make marriage ceremony garments for themselves. The platform makes use of varied incentives and means to let KOLs Create as a lot priceless content material as potential, in order that KOLs can achieve personal area visitors by means of these contents and improve trade fame and affect.

KOL Operation (TOB)

1. Visitors-type KOL

This kind of consumer has amassed a sure fame and inventory reputation within the trade, however the stickiness and loyalty of the sort of consumer to the platform aren’t excessive. Within the early stage, the platform can use market BD to search out influential KOLs within the trade to rapidly promote visitors, give a sure charge as a return on visitors, and let these KOLs function honorary friends to assist and endorse the platform.

2. Development KOL

This kind of consumer is within the preliminary stage of the trade, with restricted trade consciousness, and is prepared to develop with the platform whereas gaining extra stockholder prospects and private visitors. This kind of consumer has excessive stickiness and is prepared to develop with the platform. The platform must incubate extra KOLs by means of funding supervisor duties and achievement techniques, develop them into trade bigwigs , and obtain low-cost, high-traffic funding return worth.

Consumer Operation (TOC)

1. New inventory buyers

Outline consumer tags, high-quality inventory class suggestions, tutor suggestions, and occasional store operations (platform self-operated ) .

2. Previous stockholders

Outline consumer tags (long-term, short-term, enterprise capital, steady capital preservation, and many others.), mechanism for outdated prospects to usher in new prospects (platform invitation rebate), personalised KOL advice (based mostly on consumer tags), espresso store operation (KOL ) .

3. Cryptocurrency customers

Primarily based on off-site crawler know-how, cryptocurrency info is obtained to type platform PGC content material and acquire cryptocurrency consumer visitors.

4. Core features of the product

Product positioning: The most effective funding technique evaluation service platform on your complete community

1. Consumer facet

the user- facet product are as follows:

1. Data Issue of implementation:⭐

The supply of content material for this operate module is comparatively easy. UGC content material will be obtained by means of crawlers. Platform operators or writers can generate some high-quality PGC content material , equivalent to trade KOL dwell broadcast schedules or free programs on exterior platforms, and fix hyperlinks and introductions to switch visitors to exterior platforms with out involving infringement. Sooner or later, monetary studies or firm dynamics disclosed by varied listed firms in South Korea can be positioned on this module to fill its content material.

Cryptocurrency info Babbitt, Golden Finance, Linkpoint, Feixiaohao, and many others.

2. Viewpoint Issue of implementation:⭐⭐

The opinion module primarily comes from the voices of KOLs inside or outdoors the location (articles, audio and video, diagnostic evaluation). Within the subsequent iteration course of, this module will be modifiedright into a coursein order that these contents will be disseminated and operated in a extra systematic manner inside the web site. This content material can be obtained by means of crawlers earlier, and this content material have to be linked with KOLs.

3. skilled Issue of implementation:⭐⭐⭐

The skilled module is the core of the funding advisory platform and is probably the most important module. It wants to gather quite a lot of skilled content material. It could possibly mixture content material to turn out to be an exterior skilled and function a portal for funding consultants. It can be used as a backend portal to permit consultants to turn out to be inside consultants on the platform and share visitors and paid income from skilled content material. The web standing of consultants can turn out to be a key level to enhance consumer stickiness.

4. Group (espresso store) Issue of implementation:⭐⭐⭐⭐

As a follow-up to the consultants, the neighborhood module can, within the early stage, use some trade tags and key phrases to form some subjects by means of platform operation specialists, and often present sure reward mechanisms to mixture the early 1.0 model of C-end seed customers.

As visitors step by step will increase, KOLs will be added to create communities, forming a KOL fan administration mannequin.

A KOL Helps an operation mannequin that interacts with a number of communities. The neighborhood module additionally performs a key function in whether or not the platform can achieve momentum.

5. mine Issue of implementation:⭐⭐

Mine belongs to the non-public middle module. Apart from the invitation rebate, the remainder are important purposeful modules of the platform.

Within the early days of the platform, some pricing methods have been launched for high-quality programs on the location, which might unlock paid programs or achieve entry to course expertise areas by means of invitation registration to extend visitors on the location.

2. KOL facet
3. KOL Certification System Issue of implementation:⭐

There are two kinds of platform KOLs: formally licensed and third-party platforms. Those that have handed the KOL certification system can turn out to be KOLs on the platform. Platform KOLs can edit private info, trade labels, inventory operation habits, and many others. KOLs on the platform can get hold of visitors/paid content material sharing, or precedence show of platform promoting house.

2. Content material Administration Issue of implementation:⭐

KOLs who be a part of the platform can independently create/delete/edit graphic and video content material on the platform, and also can publish exterior course schedules to the platform, which will be displayed after evaluate by the platform administration backend workers.

3. Advertising Instruments Issue of implementation:⭐⭐⭐

Variety of followers, content material views, variety of communities and members, neighborhood advertising, and message push mechanism.

KOLs can create completely different communities inside the web site. Primarily based on the communities and fan teams, as soon as the content material revealed by the KOL passes the platform evaluate, the content material might be pushed to the neighborhood/followers’ inside mailbox.

4. KOL achievement process system Issue of implementation:⭐⭐⭐⭐

Primarily based on the funding returns of particular person shares beneficial by KOLs and the task of skilled duties, equivalent to weekly on-line time, the variety of PGC contents on the location per 30 days, the variety of dwell broadcasts on and off the location, and many others., a KOL achievement system is constructed and exhibited to stockholder shoppers.

5. Billing sharing system Issue of implementation:⭐⭐⭐⭐

Design a billing and profit-sharing system based mostly on every KOL’s content material views, variety of followers, variety of funds, and many others.

3. Administration Backend

The administration backend is the enterprise assist system of the funding advisory platform . Primarily based on their significance and issue, the primary modules are as follows:

1. Consumer Administration

Consumer primary info, consumer tags, Consumer conduct (variety of favorites/visitors content material, variety of KOLs adopted, variety of in-site communities joined, fee data, and many others.)

In response to analysis and evaluation, Korean listed firms are presently labeled based on trade

2. KOL Administration

Add/edit KOL, evaluate KOL.

3. Content material Administration

Create, modify, and delete graphic/audio/video content material, and set up connections with KOLs.

Assessment content material submitted by KOLs.

High, on-site and off-site promotion content material

4. Order Administration

Consumer VIP buy data and paid content material buy data

This module must be iterated synchronously with content material fee and VIP

5. Operation Module

Together with invitation rebate, in-site message, APP message PUSH mechanism, off-site advertising touchdown web page

Visitors evaluation funnel and extra.

6. Group Administration

Group administration based mostly on trade or consumer classification labels created by the platform

Civic visitors neighborhood administration created by KOL.

7. Statistics Module

Primarily based on the variety of customers, variety of KOLs, variety of content material, UV, PV and different dimensions Timeline-based statistics (each day, weekly, and many others.).

5. Execution plan
6. Group measurement enhance: 7 individuals

1 Product Supervisor (additionally PMO and Tester) , 1 Product Operations Particular person, 1 UI Particular person

1 front-end developer , 1 APP developer , 2 back-end builders

If a paid module is concerned later, a brand new check supervisor might be required.

Advertising and enterprise for present crew

2. Implementation Path

• Step 1. Full the institution of the R&D crew earlier than June 30 , 2023 , choose KOLs and gather their core calls for, and concurrently full the writing of product necessities paperwork ;
• Step 2.Recruitment of operation positions might be accomplished earlier than July 20 , 2023 ;
• Step 3.On August 20, 2023 , the alpha model of the product might be launched (PC and APP administration background) and trial operation might be carried out ;
• Step 4.September 20 , 2023 : Product operation and promoting ;
• Step 5.November 20, 2023 Product operation , introduction of paid content material and KOL , KOL finish is on-line, KOL neighborhood module is on-line, and promoting is launched;
• Step 6.On February 20, 2024 , the platform UV will attain 200,000 , and paying customers will account for 20% .