Market intelligence agency Bitcoin Notion reported that mainstream media protection of Bitcoin in Q2 2025 remained deeply polarized. A complete of 1,116 articles had been printed throughout 18 main retailers, which demonstrated 31% constructive, 41% impartial, and 28% unfavorable sentiment.
The agency highlighted a putting lack of protection from elite monetary publications, with The Wall Avenue Journal publishing simply two Bitcoin articles, the Monetary Instances 11, and The New York Instances 11. That is even supposing Bitcoin emerged because the best-performing asset of the previous decade and noticed billions added to company treasuries alongside file ETF volumes.
Filling The Hole
The report revealed that high-volume monetary media equivalent to Forbes, CNBC, and Barron’s offered intensive protection and created a visual hole in narratives. Forbes, for example, printed 194 articles with 43% constructive sentiment, notably on retail and institutional adoption, with Bitcoin-related mining tales receiving 71.4% constructive sentiment.
CNBC printed 141 articles with 42% constructive sentiment, and highlighted Bitcoin’s function in banking, finance, and funding automobiles. Bitcoin Notion describes this protection to be aligned with market developments fairly than “institutional orthodoxy.”
In the meantime, Fortune printed 117 articles with a balanced sentiment of 25% constructive and 18% unfavorable, and has maintained skepticism whereas overlaying Bitcoin’s rising function out there.
Barron’s printed 65 articles with sentiment practically break up at 25% constructive and 27% unfavorable, displaying a notable distinction from its mum or dad WSJ’s low quantity.
Alternatively, conventional information retailers equivalent to The Impartial and Fox Information printed 45 and 32 Bitcoin articles, respectively, sustaining a predominantly unfavorable stance whereas nonetheless acknowledging Bitcoin’s relevance. The Impartial recorded 42% unfavorable sentiment, particularly inside crime, authorized, and cybersecurity reporting, whereas Fox Information maintained a conflicted narrative with 38% unfavorable sentiment throughout related subjects.
Ostrich Technique
Bitcoin Notion argued that the restricted protection from elite monetary media displays institutional reluctance fairly than Bitcoin’s legitimacy points, and framed this as an “ostrich technique” that creates info asymmetry for institutional buyers relying on these retailers for market intelligence.
The report states that whereas the WSJ and FT offered minimal protection of Bitcoin, different retailers documented vital developments within the digital asset financial system. Within the course of, these retailers successfully changed conventional monetary media in informing buyers a few key asset class.
The disparity in protection and sentiment, in response to the report, signifies that as Bitcoin continues to outperform conventional property, the “willful blindness” of elite monetary publications contrasts sharply with the constructive, high-volume reporting from retailers like Forbes and CNBC, presenting each dangers and alternatives for institutional positioning within the digital asset market.
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