Donald Trump Jr. has purchased 350,000 shares in Thumzup Media Corp., a struggling social media startup that not too long ago adopted a Bitcoin treasury technique. The funding, valued at over $4 million, strengthens Trump Jr.’s involvement within the Bitcoin area as his household more and more aligns with digital asset ventures.
“Increasing our exploration into different main cryptocurrencies aligns with our dedication to innovation and prudent treasury administration,” mentioned the CEO of Thumzup Robert Steele. “We imagine {that a} diversified method to digital belongings might improve our monetary flexibility as we proceed to scale our AdTech platform and develop our advertiser base.”
Thumzup, which permits customers to earn cash by selling merchandise on Instagram, reported simply $151 in income and a $2.2 million loss in Q1 2025. Regardless of its funds, the corporate made headlines in January when it shifted most of its liquid reserves into Bitcoin, now holding over $2 million in Bitcoin. The agency introduced Wednesday it’ll increase its holdings to incorporate six different cash utilizing proceeds from a $6 million personal inventory placement.
Trump Jr.’s buy got here after a suggestion from his funding adviser, in response to Bloomberg. Whereas Trump Jr. reportedly has no operational position in Thumzup, each Trump Jr. and Eric Trump function advisers to Dominari Securities, the agency that organized the inventory placement.
The funding displays a rising concentrate on Bitcoin by corporations linked to the Trump household. Eric Trump not too long ago joined the advisory board of Metaplanet, Japan’s main Bitcoin treasury agency. The corporate currently holds 15,555 BTC and goals to extend that to 210,000 BTC, changing into the second largest company holder of Bitcoin by 2027.
In the meantime, Trump Media and Expertise Group, the dad or mum firm of Fact Social, is taking main steps to combine Bitcoin into its monetary technique. In June, the corporate filed with the SEC to launch the Fact Social Bitcoin ETF, a fund that can immediately maintain Bitcoin and mirror its value efficiency.
Along with the ETF, Trump Media has dedicated $2.5 billion towards constructing its personal Bitcoin treasury. On the 2025 Bitcoin Convention, Donald Trump Jr. emphasised the corporate’s course, saying, “We’re significantly on crypto—we’re significantly on Bitcoin,” mentioned Trump Jr. “We’re in three main offers. I imagine we’re originally of what would be the way forward for finance. And the chance is huge.”