Eric Trump returned to social media this week with a brief, blunt message for crypto buyers: “Purchase the dips!”
In keeping with his post on X, the repeated slogan arrived as Bitcoin and Ethereum had been below promoting stress, and it drew fast consideration from merchants and analysts alike.
Trump’s Crypto Footprint
Based mostly on studies, Eric Trump’s feedback come because the Trump household’s enterprise strikes into the crypto sector in a much bigger means.
He and his brother backed American Bitcoin, and their stake in that firm swelled to about $1.5 billion after the agency’s current market motion.
American Bitcoin’s public strikes and partnerships have pushed the household additional into mining and accumulation methods, which makes Eric’s calls greater than informal commentary.
Purchase the dips!
— Eric Trump (@EricTrump) September 26, 2025
Market gamers seen the timing. Bitcoin has been buying and selling decrease this week, with costs close to $109,500, a slide of greater than 6% over seven days, whereas Ethereum hovered round $4,020, down by about 8% in roughly the identical span.
These drops, small by some historic requirements however sharp sufficient to stir nerves, set the scene for the “purchase the dips” rallying cry.
Market Strikes And Reactions
Response to Eric Trump’s message was combined. Some retail merchants echoed the sentiment, utilizing it as a purchase sign. Others pushed again.
Analysts warned that public endorsements usually coincide with heightened short-term volatility. Stories flagged a sample: when high-profile figures urge shopping for at perceived lows, value swings can observe earlier than any sustained restoration.
There’s precedent that tempers enthusiasm. After one prior push by Mr. Trump to extend publicity to Ethereum earlier this yr, ETH fell about 35% within the months that adopted earlier than later staging a rally.
Consultants Urge Warning
Past value strikes, some observers identified doable conflicts of curiosity. Stories have tied Eric Trump to advisory roles at Metaplanet and to enterprise ventures that stand to profit if demand for listed crypto-related shares rises.
These ties have drawn scrutiny from lawmakers and watchdogs involved about affect and optics.
In the meantime, market veterans mentioned the fundamental math issues greater than a slogan. Macro forces, liquidity flows, and institutional positioning normally drive sustained traits.
Social posts can spark fast shopping for or promoting. They not often change the underlying steadiness of provide and demand by themselves. Brief-term merchants usually act on sentiment. Lengthy-term holders watch fundamentals. Each teams felt the echo of this newest push.
Featured picture from Mandel Ngan/AFP/Getty Photos, chart from TradingView