FIFA Rivals Brings Iconic Football Brand adidas into Its Universe with Exclusive In-Game Content

[PRESS RELEASE – Los Angeles, California, June 6th, 2025]

adidas is coming into the world of FIFA Rivals with a sequence of digital merchandise, options, and in-game content material. The multi-year licensing settlement kicks off with the worldwide launch of FIFA Rivals on June twelfth, the brand new formally licensed, arcade-style cellular soccer recreation from FIFA and Legendary Video games.

The adidas model and merchandise shall be featured throughout FIFA Rivals, offering gamers with entry to unique digital objects, together with kits, jerseys, and shoe releases impressed by the model’s wealthy soccer heritage.

“FIFA Rivals is all about celebrating the worldwide ardour for soccer in a contemporary and trendy approach,” mentioned John Linden, CEO and co-founder of Legendary Video games. “Bringing adidas into this world provides gamers a deeper cultural connection and the prospect to signify probably the most iconic manufacturers in soccer – on and off the pitch. This collaboration units a brand new commonplace for the way manufacturers present up in digital experiences.”

A New Period of Soccer Gaming 

FIFA Rivals affords a daring new tackle cellular soccer—combining FIFA authenticity with lightning-fast, arcade-style gameplay. Gamers can construct their dream crew from the world’s greatest golf equipment and stars, compete in real-time PvP, and commerce digital participant playing cards on the Legendary Market. As a part of this collaboration, followers and FIFA Rivals gamers can unlock a spread of digital objects to outfit their groups in true three-stripe fashion, together with:

● Digital Equipment Drops that includes traditional and future-forward adidas jersey designs

● Boot Releases tied to real-world participant efficiency and adidas drops

● A limited-edition match ball designed for FIFA Rivals gameplay

● A totally immersive adidas Coaching Facility, the place gamers can degree up participant playing cards and full challenges

The collaboration additionally contains limited-time in-game occasions, challenges, and rewards tied to adidas’ most celebrated soccer gear and attire drops, bringing a deeper layer of real-world connection to the digital pitch, and contains cover-athlete rights and cross-promotional campaigns.

FIFA Rivals: The Way forward for Soccer, Powered by Legendary 

Following a profitable beta in key markets, FIFA Rivals is launching globally subsequent week on the App Retailer and Google Play Retailer. Constructed for each core soccer followers and cellular players, FIFA Rivals is a high-octane arcade-style recreation that enables anybody to leap into the motion immediately, construct their dream squads, compete in real-time PvP matches, and commerce participant playing cards—represented as digital collectibles—on the Legendary Market.

Backed by Legendary’s platform and Market, FIFA Rivals provides gamers full possession of their in-game belongings with the power to purchase, promote, and commerce securely with others world wide.

FIFA Rivals is scheduled to launch globally on iOS and Android on June twelfth. For updates and extra data, go to fifa.rivals.game and be a part of the group on X (@fifarivals).

About adidas 

adidas is a world chief within the sporting items trade. Headquartered in Herzogenaurach/Germany, the corporate employs greater than 62,000 folks throughout the globe and generated gross sales of € 23.7 billion in 2024.

For extra data, please go to www.adidas-Group.com.

About Legendary Video games 

Acknowledged by Quick Firm’s World Altering Concepts 2021 and lately Forbes’ Greatest Startup Employers (2024), Legendary Video games is a next-generation recreation firm creating world-class video games and empowering gamers to take possession of their in-game belongings by using blockchain expertise. The crew has helped develop main franchises, together with Name of Responsibility, Name of Responsibility Cellular, World of Warcraft, Diablo, Overwatch, Magic: The Gathering, EA Madden, Harry Potter Hogwarts Thriller, Marvel Strike Pressure, Fashionable Warfare 3, and Skylanders. Legendary’s present video games, Blankos Block Occasion and NFL Rivals, are already performed by hundreds of thousands of shoppers worldwide and create a brand new economic system for gamers, permitting them to interact in a brand new approach with video games, but in addition straight commerce and transact safely with different gamers worldwide.

The Legendary Market, the primary in-game blockchain Market on iOS and Android, gives players with possession and management over the acquisition and sale of digital belongings, whereas the Legendary Platform protects players which may be new to blockchain by a custodial pockets for his or her digital objects.

Study extra: https://mythicalgames.com/