At present’s fashionable Bitcoin exchanges have drastically improved entry to Bitcoin possession in 2024. Gone are the times of janky peer-to-peer (P2P) commerce boards and questionably safe early exchanges like Mt Gox. As an alternative, a legion of Bitcoin on-ramps centered on superior safety and person expertise (UX) has made buying your first Bitcoin a breeze. Many of those companies have even launched into education-focused initiatives to encourage higher adoption throughout Bitcoin’s most up-to-date bear market. In November 2023 Swan launched Welcome to Bitcoin, their free introductory 1 hour course about Bitcoin. In December 2023, Cash App launched BREAD, a free, limited-edition journal that makes use of design to inform tales and educate readers about Bitcoin in a relatable and accessible method.
What these initiatives present is that Bitcoin adoption is approaching a turning level. These two main Bitcoin exchanges, together with the business as an entire, are discovering that easy accessibility to a smash purchase button doesn’t assure buy. Quite a few obstacles to entry nonetheless exist for nocoiners, which give important constraints to understanding Bitcoin, and thus throttle Bitcoin’s development and adoption. As we method a steeper incline in Bitcoin’s bell curve, throwing novices into alternate apps with out ample schooling and cultivation is not a method for achievement.
What as soon as was a far less complicated job of energizing early adopters and cypherpunks round Bitcoin’s clear worth proposition, is evolving right into a extra complicated and convoluted means of orange-pilling the early majority of future Bitcoin holders. This, we hope, will then result in widespread Bitcoin mass adoption as society en masse chooses to retailer its time and power in one of the best cash ever created. For this hyperbitcoinization to happen, extra individuals want to grasp the intricacies of Bitcoin. That is simpler mentioned than finished as a result of Bitcoin nonetheless has an schooling downside:
- An Economist Intelligence Unit study reported that 51% of individuals mentioned a lack of expertise is the principle barrier to Bitcoin possession.
- A YouGov survey discovered that 98% of novices do not perceive primary Bitcoin ideas.
- A nationwide survey from the Yale Heart found that 69% of younger individuals discover studying boring.
This analysis outlines the battle of onboarding and educating the subsequent era of Bitcoiners, most notably youthful generations who’ve been proven to possess a limited attention span of 8 seconds. For inspiration to assist remedy this downside, we are able to take a look at one of the widespread cell video games of all time… Pokémon GO.
Pokémon GO was and stays to be, a world phenomenon. This beloved app caught the eye of Gen-Z, millennials, and Gen-X alike, boasting record-breaking engagement stats:
- In 2016, the sport peaked at 232 million active players.
- Pokémon GO has grossed over $6 billion in revenue.
- In 2024, 24% of 18–34-year-olds in the US are playing Pokémon GO, while 49% of 35–54 year-olds are enjoying.
We at Jippi consider that the success of this award-winning game can illuminate the trail ahead for Bitcoin adoption. So now we have set upon the electrifying job of constructing Tribe Clash–the world’s first Pokémon GO-inspired Bitcoin schooling recreation. The foundations are easy, create or be a part of a Tribe and battle for dominance over a metropolis with your mates by catching a Bitcoin-themed Beast in each Territory.
Every week Jippi will launch a brand new Territory to be claimed. A Tribe member will discover that Territory with their cellphone, the place they are going to uncover a Bitcoin Beast to catch. In the event that they efficiently reply all Bitcoin quiz questions accurately the quickest, they are going to then catch that beast. The Tribe with probably the most Territories and Bitcoin Beasts on the finish of the sport will win $30k value of Bitcoin to be dispersed equally to every Tribe member.
Our imaginative and prescient is for Jippi to turn into the most important, hottest platform for newbies to assemble, educate, and accumulate Bitcoin. We see Jippi as probably the most accessible on-ramp into the business, the place we are able to educate an entire new era of Bitcoiners from novices to consultants by decreasing the barrier to entry.
You may help the event of Tribe Conflict by contributing to our crowdfunding marketing campaign on Timestamp. Timestamp allows buyers of all backgrounds to help Bitcoin-only corporations and make an influence. Our marketing campaign is open to each most of the people and accredited buyers, so we might love so that you can be a part of us on this journey.
It is a visitor publish by Oliver Porter. Opinions expressed are fully their very own and don’t essentially replicate these of BTC Inc or Bitcoin Journal.