Crypto’s Reputation Pivot: Why Sports Sponsorship Became the Key to Normalizing Web3 in 2025

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Tether’s rejected $1.2 billion bid to acquire Juventus will likely trigger a high‑stakes battle for control of the club, fueled by the stablecoin issuer’s vast profits, deep liquidity, and existing 10% stake. Beyond the takeover drama, the move signals crypto’s evolution into a mainstream, institutionally credible force, as Web3 companies increasingly use elite sports partnerships […]