Thesis*, a Bitcoin-focused enterprise studio, introduced its acquisition of Lolli, a bitcoin rewards platform, in a transfer to combine it with its broader ecosystem of firms corresponding to Fold, Mezo, and tBTC.
The announcement outlines plans to reinforce shopper Bitcoin experiences by means of expanded rewards and new partnerships.
Lolli, based in 2018 claims to have rewarded over 600,000 customers with greater than $20 million in bitcoin by means of procuring at 50,000+ shops and enjoying 1,000+ cell video games. Lolli’s platform is designed to make Bitcoin accessible by providing cashback and rewards for on a regular basis actions. Thesis*, working since 2014, has constructed Bitcoin-native initiatives like Fold, which just lately grew to become a publicly traded Bitcoin monetary providers firm underneath the management of Matt Luongo, its CEO and Fold’s co-founder.
“Having competed alongside Lolli for years, I’ve admired their means to onboard customers by means of accessible and fascinating experiences. At Thesis*, we consider Bitcoin’s actual development is pushed by on a regular basis interactions — procuring, gaming, spending — not simply funding portfolios,” mentioned Luongo who will now lead Lolli’s subsequent part. He added that Lolli’s person base and reward mannequin align with its imaginative and prescient of driving Bitcoin adoption by means of sensible use circumstances.
Lolli’s founder and former CEO, Alex Adelman, added that “We’re excited to hitch forces with Thesis* to energy the subsequent part of bitcoin adoption by means of rewards with Lolli. Thesis* brings each deep infrastructure experience and a shared imaginative and prescient, enabling us to considerably improve our platform.” Thesis* believes this acquisition will handle fragmentation within the Bitcoin shopper expertise by uniting Lolli’s rewards with Fold’s monetary providers and its broader ecosystem.
Thesis* outlines a number of deliberate upgrades for Lolli underneath Loungo’s management. It intends to reinforce the Arcade and Every day Stack options with extra video games, quests, and bigger rewards. A brand new “Lolli Market” is in growth, which seeks to supply extra manufacturers, increased cashback charges and world accessibility. Thesis* plans to introduce instantaneous reward payouts later in 2025, responding to person demand for quicker redemptions. Moreover, Lolli will collaborate with Fold on an expanded present card market to extend incomes alternatives.
For world attain, Lolli is now growing a global enlargement technique to deliver bitcoin rewards past the U.S. To help these modifications, Thesis* plans emigrate Lolli to a extra scalable infrastructure. The corporate claims it will strengthen Lolli’s means to onboard new customers and deal with elevated exercise.
Thesis* sees this acquisition as a step towards a round Bitcoin economic system, the place incomes and spending bitcoin are seamless. It hopes the mixing of Lolli with Fold, Mezo and tBTC will shut the hole between bitcoin rewards and on a regular basis use, making adoption simpler for hundreds of thousands.